If you would questioned myself not long ago basically is actually searching for anything OkCupid needed to promote, I might answer which have a https://kissbridesdate.com/tr/blog/irlanda-arkadaslik-siteleri-ve-uygulamalar/ resounding “zero.” I am not at all the web based matchmaking pro of your own workplace and you may predicated on my limited feel as well as the stories out-of family members and you will acquaintances, the outcome away from online dating have a tendency to start from outright awful in order to “meh.”

That's why OkCupid completely surprised and you will pleased myself on launch of their the fresh new promotion. The fresh new campaign uses vibrant, enjoyable, either somewhat surreal pictures and conspicuously have brand new acronym “DTF”, making these ads provocative and difficult to ignore. The good thing? OkCupid reimagines one to F word with new sentences one to alter the meaning to refreshing possibilities such as for example “right down to become fantastic” otherwise “down to flea field.”

Throughout the formal OkCupid blog, they give an explanation for determination towards promotion saying, “something needs to alter, due to the fact challenge with sentences like DTF is the fact a lot of people, especially feminine, do not appreciate practical question or the perspective.