SEO Audit Services: Get a Complete Audit and Action Plan

This isn’t busywork; it’s the foundation of a solid SEO strategy. Next to each URL, there should be the main keyword that the page should target, plus a few related synonyms or variations. Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results. Getting log files isn’t always easy, especially for big enterprise sites where server access might be restricted.

Broken links

Additionally, review Pages with hreflang elements to get a list of URLs with those elements. If any of your pages have issues, check the platform recommendations and take relevant measures. Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance. If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab.

Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings. A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.

Step 2: User experience & content SEO

• Finally, evaluating your metadata can help you get more clicks in the SERPs.
• The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results.
• Check the top-performing landing pages in Google Analytics and their engagement rates.
• In other words, it’s the analysis by the tool that’s important, not necessarily the “score”.
• If you see affected pages, follow the recommendations on the right to improve your website performance.

But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above. External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a SEO Anomaly study, I’ll externally link to where I found that authoritative source.

Your website’s robots.txt file tells search crawlers which sections of the site should be crawled and which ones should be ignored. A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process. Connect with him on LinkedIn or through the BruceClay.com website. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.

People don’t want to enter sites where their information is at risk. Likewise, Google doesn’t rank sites unless they are secure for users. They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy.

When done right, it gives you the clarity and confidence to invest where it matters most. Gordon Donnelly is a growth marketing leader who proudly started his career at WordStream. Today, you can find him creating content, hanging out in the lineup at Venice Breakwater, or helping startups go to market and scale through full-funnel demand generation. You’ll then want to scour the search index for places where non-HTTPS URLs appear. You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized.

In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one. They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report.

There are no images, no subheaders; it’s just a big wall of text. If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues.