
12 Best SEO Tools for 2025 Used by Our Team Daily
Free demos or free trials can give you a good idea of a platform’s ease of use. Powered by Semrush, SEOquake is a free SEO browser extension that is compatible with Safari, Chrome, Firefox and other popular browsers. The SEO dashbard offers details about your domain, page and backlinks to give you a bird’s-eye view of how you’re doing.
Ahrefs offers four pricing plansthat range from $108 to $374 per month when paid annually. If you prefer to stick with a month-to-month plan, your monthly payment will range from $99 to $999. From keyword research to competitor analysis, Serpstat helps you optimize your online presence and achieve your SEO objectives. Developed by acclaimed marketing expert Neil Patel, Ubersuggest provides a comprehensive range of SEO and content planning features SEO Anomaly at an affordable price. SE Ranking is known for offering a robust all-in-one SEO solution. It integrates powerful features to track, analyze, and optimize your digital strategy.
It’s built for volume, allowing teams to create and publish hundreds of pages quickly using GPT technology. This makes it a smart solution for targeting long-tail keywords at scale. The interface is built for bulk content management, and the output is often comparable to human-written first drafts for SEO purposes. The basic version is free, and paid plans start at just $4.99/month. While the free plan covers the essentials, most advanced tools (like bulk updates and thumbnail testing) are only available in higher-tier subscriptions.
Technical SEO & Site Analysis
It’s a more complete solution for link metrics than some of the best SEO software out there. Its reporting options are also generous; you can pull an unlimited number of reports on all plans. Semrush offers so many tools and resources that even those experienced in SEO should expect a learning curve; that curve is much steeper for beginners. To its credit, Semrush understands its platform requires some user training. Semrush offers a vast online Help Center, complete webinars, e-books, podcasts and how-to articles. The Semrush Academy features dozens of free courses and certification exams.
Instead of drowning you in complicated data, it gives you crystal-clear recommendations on how to make your content actually rank. Just plug in a keyword, and boom—you’ll see exactly what’s working for your competitors and how to do it even better. Looking for an SEO content optimization tool trusted by industry giants?
- SEO tools provide you with data that you can analyze in the competitor analysis and show you what kind of practices your competitors are doing in search engines.
- Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions.
- ConversionIQ is HawkSEM’s proprietary technology that connects all your marketing data in one place to drive actionable insights and full-funnel attribution.
- Wappalyzer will help you determine if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics.
- These keywords can allow you to acquire conversions through online traffic, whatever your niche.
Content ▾
Users trust Similarweb for its accurate, granular, and comprehensive digital insights. The platform is praised for its ability to identify top-performing keywords, analyze competitor strategies, and provide actionable data that drives growth. When search engine spiders visit your website, it’s important to make sure they can crawl around easily and index the maximum number of pages possible. Use the Check Server Page tool to quickly verify the spiderability of your site.
Perform content audits, monitor your backlinks, and grow organic traffic to your WordPress website. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. One key advantage of Serpstat is its batch analysis capability.
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Once you do, you’ll quickly find things like broken links, problematic titles and meta tags, and incorrect redirects. Once you fill out the form, GeoRanker returns a report showing the position—in real-time—your website holds for your target keywords in the cities or countries you’ve picked. You can also see how your rankings have changed and learn where your competitors land on those SERPs.
Clearscope is a content optimization tool that has been gaining popularity among SEO professionals. It uses AI technology to analyze content and provide suggestions for using keywords that can enhance the chances of a piece of content ranking well on search engines. The main goal of an SEO tool is to improve your website ranking. For those who want an all-in-one solution, CWVIQ is a free tool that offers a variety of website auditing features.